WHAT IS A RESEARCH SPOTLIGHT?

Training Industry, Inc. Research Spotlights are live, research-driven webinars hosted by our director of research, Tom Whelan, Ph.D. These turnkey events allow training providers to align their brand with trusted industry insights and connect with learning leaders exploring today’s most important learning and development (L&D) topics.

Each webinar serves as the centerpiece of an integrated, three-month demand generation campaign featuring original Training Industry research and targeted promotion. We develop the research assets, promote the campaign to our audience and present the live webinar.

Your brand gains visibility throughout the campaign, while your sales team receives leads from learning leaders who engage with the topic.

Learn More          Sponsor         Case Study

YOUR SPONSORSHIP INCLUDES

• Email pushes to Training Industry’s audience of more than 250K learning leaders
• A live Research Spotlight webinar presented by Tom Whelan, Ph.D.
• Training Industry Research e-book and infographic aligned with the campaign theme
• Your logo on all marketing emails, content landing pages and webinar framing slides
• Up to 1,000 leads from campaign efforts

WHO YOU’LL REACH

Research Spotlight campaigns attract learning leaders looking for insights, strategies and solutions related to pressing business and workforce challenges.

Following the three-month campaign, sponsors receive a lead report featuring professionals who engaged with the research content or webinar, giving sales teams a relevant starting point for continued outreach.

Upcoming Campaigns

2026

October 13 — The Modern Learner Experience

November 12 — Onboarding and the Employee Experience

December 10 — Building Leaders Who Create Real Impact

Request 2027 Topics

RECENT WEBINAR ATTENDEE FEEDBACK

“The speaker was very knowledgeable and was able to explain the key concepts well to non-technical folks!”

“Tom was very personable and human. He didn’t hide behind his slides. He clearly knew the content inside and out.”

“Well-presented and very informative session on the critical factors to consider on upskilling.”

“Tom was fantastic. Seems to really know the topic and provided a ton of information in our quick 60 minutes. Loved his presentation style.”

“I wanted to learn about the industry definition and elements of upskilling. Tom’s presentation clarified both for me.”

“Tom was well-researched, clear and easy to understand!”

“Excellent background information and forward-looking thinking as well as real-life examples.”

“My brain is exploding in a good way. Something that hasn’t happened in a long time. Thank you, Tom.”

Past Campaigns

March 31 — Measurement and the Strategic Value of Training

April 28 — Sustaining Learning as a Business Priority Through Disruption

May 19 — Agentic AI and Training

July 9 — Engagement and the Voice of the Learner

Request Upcoming Topics