High-performing salespeople don’t operate in the dark: The most successful sellers follow a sales playbook that translates organizational goals into actionable steps they can take on the job. Acting as a central repository of knowledge and best practices, sales playbooks empower reps with the tools they need to not only reach, but exceed business goals.

This e-book outlines the three ingredients of sales plays that will keep your reps focused on reaching their goals — and how to integrate coaching into the process. Download the e-book to learn:

• Common use cases for sales plays
• How to effectively unveil a sales play
• Who should develop sales plays