November 29, 2015 – Course Merchant have released a new learner management, analytics and communications system for Moodle and Totara.

CourseCRM is a custom build of SuiteCRM and is designed specifically for the e-Learning industry. It extracts learner and course data from Moodle and Totara, including gradebook data, quiz scores, course attendance, certificates, contact details, accounts, courses, modules and categories. Once in the CRM, this data can be manipulated and managed in a variety of ways that are much harder with the LMS itself.

Custom reports show which learners are failing in their studies and tutors or admins can contact them from within CourseCRM to offer them assistance. Scheduled custom reports can be auto-emailed to key stakeholders at scheduled intervals. Campaigns can be set up that contact those who have completed their courses and invite them to enrol on further study. It has all the usual features of a fully-fledged CRM as well: marketing (targets, leads, prospects, accounts), time management and scheduling (calendar, task, event and call tracking) and financial (quotes, contracts and invoices).

CourseCRM can also connect to ecommerce systems for the management of course sale data. It then gives a detailed overview of the whole course sales and management process. Data captured from ecommerce systems can include course sale, course payment, discount data, payment methods, tax, payment status, etc. This data is all stored under a contact record for easy access.

CourseCRM has been tested and evaluated in live e-learning programs by Course Merchant customers including the American Nurses’ Association which has 3.4 million learners. It has proved robust and scalable. It can be purchased as a standalone system on a monthly or annual hosted basis.

“I’m pleased we have got CourseCRM to market because it’s a really useful system,” said Richard Standen, founder and managing director of Course Merchant. “Basically it liberates learner data from the LMS. CourseCRM is a custom product that brings the power and flexibility of a leading CRM solution to online course managers in a way that directly addresses their needs. We have built special modules into it like Course Attendance, Course Module and Quiz Grades which capture gradebook data from the LMS and allow a full range of reporting, analytics and communications capabilities. It puts the business and management side of online courses on a more solid footing.”