Personal Branding for L&D Professionals: Why It’s Necessary and How To Build It
Keynote Session | Tuesday, June 26 | 1:15 – 2:15 p.m.
Learning and development (L&D) leaders are uniquely positioned in organizations to act as advisors to the business. With an understanding of this influential role, L&D professionals can increase their presence and strategic partnerships with executives and teams. That’s why building a personal brand is critical for today’s L&D professionals who seek to shape business objectives and influence leadership.
Many people look to online strategies as the most prominent way to define and cultivate a personal brand. However, it’s important to focus on in-person experiences—work meetings, events, or conferences like TICE—which can be equally or more powerful for building your brand.
In our opening keynote, Tiffany Poeppelman will share key tips on how to grow your brand, foster the right network and make the most of this year’s Training Industry Conference & Expo and beyond.
This keynote will specifically address: (1) Best practices for defining a personal brand such as identifying one’s values and uncovering differentiators; (2) Describing in-person and online strategies that can be used to grow a brand such as leveraging creative content marketing approaches and simple practices for growing a network; and (3) Uncovering individual personal objectives for the conference.
You’ll leave this session feeling motivated and inspired to make the most of your conference and to cultivate your own brand strategy.
Speaker
![]() | Tiffany Poeppelman, Head of Sales Productivity, LinkedIn Tiffany Poeppelman is the head of sales productivity across LinkedIn’s international offices. She drives operational excellence and a culture of learning for a diverse array of sales professionals. Prior to joining LinkedIn, Tiffany was an evaluation project manager within Google’s PeopleDev group. She is passionate about providing strategic solutions in a continuously evolving tech landscape, and serves as a trusted business leader and advisor by forging novel solutions with measurable impact. Tiffany is a board member for Women in Tech, a columnist for the Society for Industrial-Organizational Psychology’s (SIOP) quarterly TIP publication, and the Task Force Chair for the SIOP Content Initiative (SCi). She received her master’s degree in industrial-organizational psychology from Northern Kentucky University, and her bachelor’s degree in psychology from Bowling Green State University. |
