UNION, Ky. — Oct. 20, 2026 — Rockbeach Training launched today at RockbeachTraining.com, giving sports ticket offices a place for new sales representatives (reps) to practice live phone calls with more than 175 AI customers who talk back in real voices, in real time, before they ever call a real fan. Every answer is graded, with the reason why, so reps walk into their first real call with the confidence of having already made it.

The first year is where ticket offices lose people. A study published in the journal Sport, Business and Management found that one in four entry-level ticket salespeople left within their first year.

For sports organizations, setup takes minutes. A team enters its own website, and Rockbeach builds a preview of its sales manual in about three minutes; with a paid plan, the full manual and course follow, so reps train on their own seats, prices and policies — not a generic script. Managers see every rep’s progress in one back office.

Reps train across 17 modules and more than 4,400 practice call situations inside Rockbeach University, a fictional athletic department with its own stadium, arena, ticket office, CRM and ticketing system.

Across years of fan research, founder Anthony F. Di Fino has seen the same result: Fans ranked a sales representative’s ability to resolve their issue as the most important thing about them and ranked reps worst at it. Most training teaches product. Rockbeach trains the moment that decides whether a fan renews.

“Make the call before you make the call,” said Di Fino, a former deputy athletic director and chief revenue officer in the Big 12 Conference (Cincinnati). “In this business, every new rep learns on real fans, because there’s nowhere else to practice. That’s the most expensive call in sports: a poorly trained intern or rep losing a fan. Now there’s somewhere else to practice.”

How It Works

• Talk to AI fans: Live practice calls with customers who push back, in real voices, in real time, using tap-to-talk on your phone or browser.
• Get graded on every answer: Every grade comes with reasons and immediate feedback.
• Earn certification: A credential employers can verify online.

The Rockbeach Ecosystem

For the individual: RockbeachTraining.com is built for students and individuals who want to get noticed and trained. The Individual plan is $19.99 a month or $199.99 a year.

For the professor: Professors are always free. They send one join link to their class; students pay $4.50 a week for the term the professor sets. Professors arrange the modules and set the pace, and we do the grading.

For the employer: A sales manual and training course built from the organization’s own season, seats and prices, built to cut onboarding time. Managers read every answer and can overrule any written grade.

For a new manager: A track that develops the manager as a leader and technical adviser, from pricing to “managing up” to desk-side coaching.

By the Numbers

• Under five minutes to a preview of your custom sales manual, built from your own website.
• 17 modules in every course.
• More than 175 AI customers who talk back, in real voices, in real time.
• More than 4,400 practice call situations.
• Every answer graded, with the reason why.
• $0 to start: a free assessment, no credit card needed.

Pricing

Sports organizations: $5,000 a year, including five seats, after a free assessment trial (a founding price for organizations that sign before Jan. 1, 2027).

Individuals: $19.99 a month or $199.99 a year.

Faculty: Free.

A free practice call needs no sign-up, and the baseline assessment is free for both individuals and sports organizations. No credit card needed.

About Rockbeach Training

Rockbeach Training is sports ticket sales training from Rockbeach LLC. Sales representatives work through 17 modules, practice live calls with AI customers who talk back in real voices, in real time, use a working CRM and ticketing system and earn a certification employers can verify online. Training is set at Rockbeach University, a fictional school created for the course; it is not a college and awards no degrees. Rockbeach Training is guided by an advisory board of eight business and thought leaders, from multi-exit tech CEOs and award-winning writers to leading higher education professionals. Patent pending.

About Rockbeach LLC

Founded in July 2026, Rockbeach LLC is a sports and business revenue consulting firm built on one mission: help organizations WIN AT THE MARGINS. Clients and partners include Van Wagner Sports & Entertainment, Creighton University, ReGadget, Lava.AI and FanCompass. For more information, visit www.RockbeachLLC.com.