Most sales training still treats enablement as an event rather than a process. Reps sit through onboarding, complete a course, pass a certification and are then sent into the field to figure out the rest on their own. The problem is that selling does not happen in a classroom. It happens in live calls, in objection handling, in follow-up and in the moments where a rep either applies what they learned or forgets it. When training ends the moment onboarding does, most of it never reaches the deal. That gap is exactly what artificial intelligence (AI) is closing.

Hosted by Pifini, this session will be led by Brett Strauss and Himansu Karunadasa, who will show how AI is changing sales enablement from a one-and-done event into continuous support that follows the seller through every stage of a deal. Rather than talk through the concept, they will show it.

Pifini in action across the full sales cycle: product and role-play training that builds skills up front, real-time guidance during live calls, post-call analysis that turns every conversation into a coaching moment and impact measurement that connects training activity to actual sales outcomes through the systems teams already use. The result is a look at what always-on enablement makes possible when learning is no longer separated from selling.

This interactive demo will provide a practical look at:

• Why traditional, front-loaded sales training fails to stick, and what continuous enablement across the sales cycle looks like in practice
• How AI can prepare, coach and support sellers before, during and after live customer interactions, not just during onboarding and traditional sales training
• What it looks like to turn real sales calls into ongoing coaching moments through post-call analysis and role-play built on real customer personas
• How to connect learning activity to sales outcomes by tying enablement into the CRM and operational systems teams already rely on

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Speakers

Brett Strauss, CEO, Pifini Brett’s passion is helping channel and sales leaders build smarter, more engaged sales teams. He works closely with leaders to turn training into a real strategic advantage, giving sales teams the tools to master product knowledge, grow sales, and strengthen brand loyalty. With Pifini, that work centers on making continuous, AI-supported learning a measurable part of the entire sales cycle rather than a one-time event.

Himansu Karunadasa, CTO, Pifini Himansu Karunadasa is the Co-Founder and CTO of Pifini, where he leads the development of the platform’s AI and learning technology. He holds a Master of Science in Applied Mathematics from Texas Tech University and a Bachelor of Science in Computer Science and Mathematics from Connecticut State University. His work focuses on applying AI to make sales training adaptive, continuous, and tied to measurable outcomes.