ANNAPOLIS, Md. — July 8, 2026 — Sandler, part of Trilliad’s Sales Performance Solutions service line and a global leader in sales training and performance improvement, today announced the launch of the Sales Performance Ecosystem, a comprehensive system for defining, measuring, training and sustaining sales performance across the full revenue lifecycle.
The Sales Performance Ecosystem is the industry’s first solution that evaluates skill execution within real buyer conversations and aggregates the resulting data into actionable, benchmark-grade performance intelligence to drive measurable improvements in seller productivity, pipeline performance and revenue outcomes. Key capabilities include:
- Real-Conversation Skill Measurement: Evaluates selling skills within actual buyer conversations, going beyond transcript uploads and self-reported assessments to provide organizations with an objective view of seller performance in the moments that matter most.
- Behavior-Based Performance Evaluation: Skills are assessed based on meeting type and the direction of buyer language, measuring what drives results. Rather than evaluating whether sellers understand a concept, the platform measures whether they can execute under the pressure of a live deal, producing credible performance data that reflects real selling behavior.
- Measurable Link Between Training and Revenue: Skill performance is measured continuously, providing insights that connect training adoption directly to revenue outcomes, including changes in revenue per representative over time.
- Personalized Coaching: Performance data from real conversations integrates with reinforcement tools, including AI role-play, to deliver coaching and practice tailored to each seller’s specific skill gaps, replacing generic feedback with observable, behavior-based guidance.
Sales training is one of the most significant investments a revenue organization can make, and sustaining its impact over time presents one of the greatest opportunities. Research shows that 84% of training content is forgotten within three months, and only 8% of organizations feel confident measuring training return on investment (ROI). The root cause is not retention but a lack of visibility into what actually happens during buyer conversations. The Sales Performance Ecosystem addresses this challenge by measuring seller skills in real conversations, establishing continuous performance benchmarks and aligning coaching with observable behaviors so revenue teams can sustain performance, not simply train for it.
“Sellers are not forgetting what they learned. They are choosing whether to use it. That is the real performance gap, and it has been hiding in plain sight for years,” said Seth Marrs, chief strategy officer at Sandler. “We built the Sales Performance Ecosystem because organizations deserve a system that makes that gap visible, gives them the tools to close it and drives the outcomes that matter most, including more consistent seller execution, a stronger pipeline and revenue growth that compounds over time.”
“Varicent’s revenue leadership operating model needs to connect business performance with the behaviors and skills that drive it,” said Jessica Ryker, director of GTM at Varicent. “The Sales Performance Ecosystem helps leaders move beyond reporting results to diagnosing performance gaps, delivering targeted coaching and improving outcomes.”
Sandler serves as the foundation of Trilliad’s Sales Performance Solutions service line, providing the methodology and expertise that support Trilliad’s mission to drive predictable revenue growth for its clients. As Trilliad continues to expand its portfolio of growth services, Sandler’s leadership in sales training and performance improvement remains central to that strategy.
For more information or to schedule a demo, visit sandler.com/solutions/sales-performance-ecosystem/.
About Sandler
Sandler is a global leader in sales, leadership and management training. For more than 50 years, Sandler has helped sales professionals and organizations of all sizes achieve stronger business results through its proven training methodology. With more than 200 locations in 24 countries, Sandler continues to expand and innovate by providing training solutions that support long-term performance improvement.
About Trilliad
Trilliad is a Growth Services Provider (GSP) that helps growth leaders across sales, marketing and customer success improve business performance. Its full-service solutions optimize sales and marketing strategies, processes, skills and technology to improve seller productivity, lower cost per lead, reduce cost per sale, accelerate time to close and increase customer lifetime value. Trilliad is the parent company of Sandler, Accelerate Performance, Just Global | Trilliad and Sercante | Trilliad.
