You’ve built or are building a powerful leadership development program, but getting leaders to enthusiastically participate has become a real challenge. While you’ve aligned it with business strategy, secured executive sponsorship, partnered with skilled instructors and designed a compelling curriculum, your leader-learner turnout is falling short of expectations.

The reality is that you are competing with leaders’ multitude of priorities and ongoing time pressure. So, what makes leaders genuinely excited, even eager, to say yes? Often, the issue isn’t the value of the program, it’s how it’s packaged and promoted. The way you communicate, position and market your program has a significant impact on whether leaders see it as “nice to have” or essential.

In this session learn practical strategies and tactics you can employ immediately to change the way you promote leadership development programs, and generate genuine interest, urgency and demand around your offerings.

Key Takeaways:

• • Reframe your mindset from program owner to marketer and apply that mindset to how you position leadership development.
  • Apply a proven framework to create anticipation, relevance and demand from leaders.
  • Build confidence in your program’s value and communicate it in ways that resonate with time-pressed leaders.