HEMEL HEMPSTEAD, England – Jan. 27, 2025 – Sales training company Mentor Group has launched INSTIL, its latest sales training solution.

INSTIL is a scalable end-to-end sales training platform that combines Mentor Group’s industry-leading sales training curriculum (LEARN) and its advanced digital tools that enable performance through practice (PRACTICE). Working together, INSTIL will provide sellers – regardless of their ability, age, or experience – a level playing field to transform their sales performance to drive consistent, tangible increases in revenue.

INSTIL leverages Mentor Group’s wide range of sales training modules and powerful role-playing and virtual reality simulation tools through partnerships with cloud-based learning platform AliveSim, AI-powered role-play training software PitchMonster, and chatbot Digital Experts.

The solution will also provide sales team leaders with critical insights into the performance of their sales teams whilst identifying areas for further learning and development.

Matt Webb, CEO, at Mentor Group said, “We know that as much as 80% of knowledge is lost within two weeks if it is not reinforced. Today’s sellers need more than just training, they need to combine critical learning sales skills with the ability to practice those skills in market relevant, repeatable environments.”

“This ensures the knowledge translates into real, profitable skills, without the risk of practicing in front of customers. INSTIL arms sellers with the right tools to succeed. With the solution, we can equip today’s sales professionals with the skills to set the foundations for consistent, tangible revenue growth and performance.”